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Of course, my initial reaction to Men's Vogue was: "Who the fahk would buy a fahking Men's Vogue?". As it is now, I can't see buying a fahking magazine that doesn't have porn in it. However, some times, some people are so smart, their logic requires investigation. Like, for example....
I saw this silly movie once with a cast that was just so strange, I left the movie thinking more about the casting choices than about the plot of the movie. Well, it turned out that every actor in the movie was apparently selected because each one of them was a huge star in a particular country/region. The actor who played the main character in the film is a big UK star with a somewhat strong following in the US. The actor who played the detective in the movie is the most popular actor in France right now. And, the damsel in distress, an Asian woman who could barely speak English, is guaranteed to sell out every movie house in Asia.
Vogue knows women. Men's Vogue is designed to be bought by the wives of the men targeted by Men's Vogue.
Playgirl is still in business claiming that it is designed for Women. So, it is possible that Men's Vogue could do very good business as a result of the Women who buy regular Vogue buying Men's Vogue for their Husbands. The women who buy Vogue will probably buy anything with Vogue in the title.
Still, marketing savvy aside, you would think that to be successful in the long run, that a magazine would want to personify its target reader rather than personifying its targeted readers' wives.
Yeah,
Peter Everhard
My Forum @ Drama NYC